Workshop with Jun.-Prof. Dr. Elena Link

How can complex research be turned into a clear message? What role do target audiences, channels and formats play – and what makes science communication successful?

The first part of the workshop covers the fundamentals of science communication and provides an opportunity to critically reflect on one’s own communication. Drawing on key theories and models, we will examine science communication at the interface between science, the media and the public, and explore the opportunities and challenges associated with different forms of communication. We will also reflect on current challenges facing science communication.

The second part focuses on participants’ own communication practices. Participants will develop an understanding of what a strategic approach to science communication entails and apply these fundamentals to their own research or field of work. Using their own examples, they will reflect on communication objectives, target audiences, messages and suitable channels, and develop initial ideas for their own communication strategies.

Elena Link is a junior professor of science communication at the Institute of Journalism at Johannes Gutenberg University Mainz.

About this workshop series

The event is part of a series on science communication organised by the Open Science and Science Communication project (COM Department). If you attend four or more events in the series, you will receive the “WissKomm-Basics” certificate. All events are automatically open to participants from the RMU partner universities.

The event is also part of the Mainz University Library’s Open Science Certificate. Your attendance will be recorded and counted towards the ‘Science Communication’ elective module. You can register for the Open Science Certificate here: https://www.ub.uni-mainz.de/de/courses?field_event_tags_target_id%5B415%5D=415

Contact: scicom@uni-mainz.de